Jollibee Introduces its #ProudGenYum 2016 Yumbassadors

Last week I got to meet them. The Generation Y..the Gen Y..the #ProuGenYum..They are the young and inspiring Filipino achievers who embody the passion for langhapsarap ng buhay.

Jollibee’s Head of Marketing and Global Chief Marketing Officer Francis E. Flores (seventh from right) and Assistant VP for Marketing Kent Mariano (sixth from right) acknowledges young Filipino achievers who excelled in their respective fields and served as Generation Y’s role models. In photo from left: agricultural entrepreneur Jairus Ferrer; outstanding student and aspiring doctor Christopher Valentin, spoken-word artist Juan Miguel Severo, record-breaking runner Mea Gey Ninura, international race car driver Marlon Stockinger, world-renowned all-girl pop group performers 4th Impact, social entrepreneur Rachel De Villa, young inventor Angelo Casimiro, and international model Kelsey Merritt.
Philippines' number one family fast food chain, Jollibee, proudly presented its newest batch of Yumbassadors - young Filipino achievers who have excelled and continuously shine in their respective fields, serving as role models for today’s Generation Y. They are:

Talented artists and reel-and-real life couple James Reid and Nadine Lustre

International model Kelsey Merritt

Social entrepreneur Rachel de Villa

Young inventor Angelo Casimiro

Model and agricultural entrepreneur Jairus Ferrer

Spoken word artist and performer Juan Miguel Severo

 World-renowned all-girl group 4th Impact

Record-breaking runner Mea Gey Niñura

Outstanding student and aspiring doctor Christopher Valentin

International race car driver Marlon Stockinger

"This year’s batch of Yumbassadors are proof of how millennials are – passionate, driven and determined, and always going for the best. This generation, the Gen Y or #ProudGenYum, are impressive individuals and each of them are out to change the world,” shares Jollibee Philippines Head of Marketing and Global Brand Chief Marketing Officer Francis Flores. “Jollibee puts utmost value on excellence and we always strive to recognize those who manifest it. Our Yumbassadors were chosen because of their passion for langhap-sarap ng buhay. They do not settle for mediocrity, and welcome challenges as opportunities to grow and become better people. I am confident that their individual journeys and success stories will inspire many young people.”

To know more about Jollibee’s new Yumbassadors, check out Jollibee Philippines’ official YouTube channel.

World-class performers 4th Impact was joined onstage by everybody’s favorite Jollibee as they danced to their most popular hit covers.

Jollibee’s newest breed of Yumbassadors embodies the langhap-sarap lifestyle by giving their 100% on the things that they are most passionate about.

Each of the Yumbassadors shared about their passion, what inspired them, the challenges along their way and encouraged other Gen Y that they can also do it.

I am not-so-youth (he he..) anymore but I feel proud of this new generation. The Gen Y. Makes me
wanna live it up even more.

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