Healthway’s Gift to Homecoming OFWs

Homecoming overseas Filipino workers (OFWs) are in for a special treat when they start arriving for the holidays this year. For the rest of October until December 31, Healthway Medical Philippines, the country’s largest and most preferred network of one-stop-shop clinics, in cooperation with Touchpoint Media and e.Xtend Inc., will offer the “HealthWallet for Immigration A/D Promo” in keeping with the holiday spirit and in support of the traditional yearend tourism campaign.

The promo has Healthway Medical as part of the Immigration Arrival/Departure (AD) brochure, which will be distributed in all Philippine Airlines and Cebu Pacific international flights and given to all foreign visitors, OFWs and balikbayans before landing to be submitted to the Philippine Bureau of Immigration upon arrival.

In this brochure Healthway will promote HealthWallet Card, the latest in the wide range of Healthway Cards. The HealthWallet Card is another revolutionary product that applies a debit system that allows the holder to share good health with their loved ones.

All foreign visitors, OFWs and balikbayans are entitled to one free HealthWallet card upon presenting the tear-off sheet of Immigration–Healthway AD in all Healthway clinics. The HealthWallet Card, besides being fully transferrable and shareable for use by any family member, is also reloadable and valid in any Healthway clinic. It entitles the bearer to one free consult with a primary care physician. A fixed fee of P200 is charged for consultations with Healthway’s primary care physicians for as long as the card is active and with a minimum initial load of P1, 000. 

The HealthWallet Card is fully reloadable, too, for the range of Healthway services, which includes executive checkups, laboratory tests, special consults, eye care, dental services, outpatient surgeries and diagnostic tests (endoscopy, X-ray and ultrasound mammography). It also offers a 20-percent discount on laboratory, diagnostic, ancillary, rehab modalities, oral prophylaxis and dental restorative procedures.

The HealthWallet Card may be claimed until February 2012 and is valid for one year upon activation.

 “The HealthWallet is an innovation that recognizes the legendary industry of our OFWs who work for double time for their families,” says Carmie de Leon, Healthway vice president for sales and marketing. “As the first-ever family health card of Healthway that’s both reloadable and transferable to family members, the HealthWallet is also the first-of-its-kind health product that assures OFWs that their loved ones are taken care of in the Philippines. This is part of Healthway’s Mas Alaga, Mas Tiwala campaign. Providing easy access to health for our OFWs.”

Charles Ng Sy, Touchpoint Media and e.Xtend Inc. managing director, cites the country’s largely untapped potential for tourism, particularly medical tourism. He says, “In support of the government’s initiatives to tap the country’s tourism potential, the Arrival/Departure cards provide a good opportunity for businesses and enterprises to promote Philippine services and products to both foreign and local tourists. Healthway offers quality medical services and specialty care. It is a true privilege to assist Healthway in promoting its world-class outpatient care in the Philippines.”

For more information check out Healthway Medical clinics at the Alabang Town Center, Festival Mall, Greenbelt 5, Market! Market!,Shangri-la Mall, Robinsonson’s Place Manila and SM North The Block. For inquiries, visit www.healthway.com.ph, or call 751-HWAY (PR)