Aqiva and Toys R Us Partnered Towards Fun and Healthy Play Time

August 18 and 19, 2012 Free milk were offered by Aqiva Milk Bar at Toys 'R' Us, Robinsons Galleria. Also, the first 100 visitors got to take home free lunchbox bag.

Going to the mall has been part of most families' time during weekends. Children are the most excited as they can play and eat more without the rules. They would just play tantrums and win over their parents. This is why Aqiva thought of partnering with the kids' most favorite toy store Toys 'R' Us. With a healthy drink available when the child needs it rather than giving him fancy juices, cola or anything that may come in handy, parents can rest be assured of good nutrition even during play time outside their homes.

“Toys ‘R’ Us encourages health for families and kids - daily activities with some sports and play can really help kids keep fit and healthy. The right diet to supplement their growing needs is vital in their development. This is why we partnered with Aqiva here in Robinsons Galleria” explains Abel Tejam, Toys ‘R’ Us AVP for Brand Marketing.

I was able to taste Aqiva milk and it really taste good, like vanilla ice cream. I noticed a kid about seven years old who came back to the milk bar 4 or 5 times, indicating that he liked the milk.

“Aqiva has always believed in the importance of balancing a child’s unhealthy diet. Through this partnership with Toys 'R’ Us, we help parents realize that they can develop their child’s healthy eating habits even during playtime” says Carlo de la Paz, Senior Product Manager of Aqiva. 

The Aqiva Milk Bar gives the opportunity for parents to educate their kids that milk can be a fun and healthy refreshment. Whether exposed to unhealthy food or engrossed in their all-day play, children may still get the complete nutrition they need with the help of Aqiva.

Aqiva is a nutrient-enriched milk supplement designed to help fill the nutritional gaps of children 4 years and older. It is formulated with Adequate, Quality and Important (A.Q.I.) nutrients that help ensure balanced nutrition. AQIVA contains more than 40 ingredients including 25 essential nutrients, to help supplement a growing child’s nutrition while parents teach him healthy eating habits.  AQIVA comes in great-tasting vanilla flavor, making it delicious and healthy for children!

For more information on Aqiva, parents may call the Wyeth Careline at 81-WYETH (81-99384) for Metro Manila, and 1-800-10-884-2222 (toll-free) for provinces. Parents may also check out Aqiva's Facebook page for updates.

It is my long term goal to have my children eat the right food to get good nutrition. But since I work during weekdays and only get to watch their diet closely during weekends, I always feel guilty when I hear stories that one of them passed a meal or has taken too much candies, chocolates and other junk food. Good thing that my eldest liked the taste of Aqiva, this may stimulate her to again drink milk at least before bed time.

This is only an initial effort of Aqiva and Toys 'R' Us towards fun and healthy play time. Depending on the feedback, they may extend this free milk from Aqiva Milk Bar in, who knows, all of Toys 'R' Us branches. So, do watch out for it!

With a few minutes of touring around  I've observed there are a lot of toys that can only be found at Toys 'R' Us. Few among them are the Lego Sort and Store the Universe of Imagination Toys.