FREE Movie Day as SM Cinema Goes 100% Digital

For over 20 years, SM Cinema has been part of the lives of Filipino families. The currently largest cinema exhibitor in the country recently converted all its film-based theaters into Digital Theaters—the first cinema franchise in the country to do so. True to its commitment toward quality movie entertainment, SM Cinema gives back to its loyal patrons with another FIRST in Philippine cinema history—the FREE MOVIE DAY event, a grand movie blow-out slated to happen this December 8, 2012.

Free movies will be offered in all of SM Cinema’s 246 Digital Theaters in all 45 branches nationwide! The line-up of movies will include the following:

1. House at the End of the Street

2. Stolen

3. Supremo: The Andres Bonifacio Story

4. Deadfall

5. Step Up Revolution

6. Himala

Apart from these six movies, two independent films courtesy of the Film Development Council of the Philippines will also be a part of the line-up.

Registration for SM Cinema’s Free Movie Day is from November 22 to December 6. Just follow these five easy steps:

1. Like and Register at our e-PLUS Facebook Fan Page (www.facebook.com/eplus.sm)

2. Click on the Free Movie App.

3. Choose your Cinema, Time and Movie

4. Print the confirmation email.

5. Surrender the printed confirmation email at your preferred SM Cinema branch for your free two   tickets.

Free Movie Day is made possible by SM Cinema, e-PLUS card — your most convenient access to the movies, Multivision Pictures of the Philippines, AV Production, Crystalsky, Pioneer Films, Star Cinema and the Film Development Council of the Philippines. Free Movie Day is also being brought to you by Coca Cola, Bright Pop, Purefoods San Miguel and Mister Donut.

About SM Cinema

SM Cinema is the country’s leading exhibitor—boasting 246 cinemas and 5 IMAX Theatres in 45 branches nationwide. SM Cinema continues to expand and lead the country’s development in cinema technology.

For a more convenient way of watching a movie, experience the newest from SM Cinema—the CINEMOBILE: Your mobile, your movie ticket. With its turnstile system, SM Cinema delivers a more convenient movie-going experience to its patrons.

You may also avail SM Cinema’s e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card to make your movie-watching more convenient, rewarding and fun. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50 percent discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. e-PLUS members can also avail promos and discounts from partner merchants. The e-Plus starter kit comes with your personalized e-Plus card, free movies, snacks and a premium item.

To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.