SM Toon Fest Brings Famous Characters to K-Pop Fashion
|Marvel Heroes and Hello Kitty Characters|
|Disney and Sesame Street Characters|
|Winnie the Pooh, Disney Fairies and Disney Pixar's Cars Characters|
|Dora the Explorer, Garfield, Snoopy and Robby Rabbit Characters|
|Barbie and Betty Boop Characters|
"Kids today are a lot more conscious of what's ‘in’ and get fashion ideas from their idols", states Ms. Jo DyJuanco, VP for Children's Fashion, "These days, they draw inspiration from K-Pop stars and want to dress just like them."
Available in stores nationwide, SM Toon Fest carries trendy apparel emblazoned with the familiar faces and logos of favorite characters. Hello Kitty, Robby Rabbit, Winnie the Pooh, and Marvel Superheroes like Spider-Man are just a few of the licensed characters represented by the line. Old favorites like the Disney Princesses, Disney Fairies, and the Sesame Street gang also have their own quirky-yet-stylish collections.
Girls will enjoy SM Toon Fest’s wide range of choices, from Winnie the Pooh’s colorful 70’s disco party girl polka dots and stripes, to Betty Boop’s posh, classic pieces with modern tweaks. Boys, on the other hand, can dazzle with a combination of preppy and urban street clothing elements from Garfield, Cars, and Snoopy. Kids are going to have a blast mixing and matching ensemble pieces to create their own signature K-Pop-inspired looks with the help of their favorite toons!
To showcase the new collections, SM Toon Fest is holding a search for its K-Pop Rising Star. The song, dance, and lip-synch competition invites boys, girls and groups aged 2-14 to let their inner superstars out for a shot at the spotlight and the Php100,000 grand prize!
For more details on the contest, kids and parents can visit www.risingstars.asia/smtoonfest/ and www.facebook.com/smkidsfashion.PR