Philips Avent: From Pregnancy to Playground

Manila, Philippines – Philips AVENT, the number one brand recommended by moms*, will treat mothers and their babies to a one-of-a-kind interactive exhibit, Philips Avent: From Pregnancy to Playground, on August 26, 2012 at the TriNoma Mall in Quezon City. Featuring a variety of activities celebrating the different stages of motherhood, the exhibit will have three areas: Baby Bump for pregnant moms, New Baby for moms with young children up to 18 months, and Growing Baby for mothers with toddlers.

Headlining the Baby Bump area is a Belly Cast art exhibit by the artist, Mimsy. Perfectly capturing this interesting stage of a woman’s life, each belly cast tells a mother’s unique journey including Neva Santos, Chiara Datu, Isobelle Camacho, Barni Alejandro, Ayse Trifyllis, and Polly Fong. Each belly cast will be accompanied by a pregnancy portrait executed by photographer Stanley Ong.

Expectant moms will have a chance to capture this most wonderful phase of their lives with pregnancy portraits by professional photographers, which Philips Avent will be offering for free during the event. If mom is not ready for her camera moment, then she can write a letter to her unborn baby at Mommy Mailbox in the comforts of a nursery room with soothing classical music. The letters will be published online in the Mommy Steps website.

The New Baby area will feature a breastfeeding area with an educational booth showing the different parts of the breast and how lactation happens, a breastfeeding lounge where moms can nurse in private, and a breastfeeding consultation desk to be manned by LATCH, a breastfeeding support group. Moms and their kids may also enjoy special bonding moments as they create wonderful bib art.

Lastly, there is the Growing Baby area which gives families a lot of opportunities for fun while being served fruit and vegetable smoothies from the juice bar. They can either make scrapbook pages, color Truman the rabbit or head to the play area courtesy of
Gymboree. As a special treat, moms can get lovely makeovers from Goody’s beauty experts.

In the midst of these activities is the Mom’s Best Choice Exhibit revealing the results of a groundbreaking survey** where Philips Avent came out as the number one brand recommended by mothers. Beautiful product displays with relevant product information will be on display throughout the day.

Making this event even more informative for expectant moms are talks by childbirth educator Lin Fernando of Philippine Association for Childbirth Education, baby sign language instructor Jaymie Pizarro, breastfeeding consultant Dra. Pat Kho, and Philips Avent Brand Ambassador Maricel Laxa-Pangilinan.

Philips Avent: From Pregnancy to Playground promises to be a day filled with joy and learning as families celebrate the many facets of motherhood.

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*Based on December 2011 TNS online satisfaction survey conducted among more than 36,000 female users of childcare brands and products in the USA, the UK, France, Germany, Italy, Netherlands, Poland, Spain, Russia and China.
**Data from the Mommy Mundo Preferred Brands Survey 2012
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